Is your hair feeling and looking malnourished? 

Start on your all natural plant based hair journey with a brand that prides itself on using quality ingredients and prioritizes recipes that never include fillers.

All formulas are created specifically for coily, curly and tight Afro hair.

We've incorporated natural vegan ingredients that aim to revive, nourish and protect against unfavorable climates, hard water (contains a high concentration of dissolved minerals, primarily calcium and magnesium), and daily stressors.

Gro'Minx Essentials blends elements such as hibiscus, cloves, aloe, and marshmallow root and combines them with luxurious oils and butters to create haircare that will improve the overall health of both your hair and scalp.

What you nurture your hair with should be the finest nature has to offer.

Care for your crown with patience, tenderness and love.